We handled countless media amplification, content generation, syndication , customer insight researches, stakeholder engagement and media tracking assignments for PreDiagnosis International in both offline (Print) and online spheres from market entry level.
The Scope of Work
Strategy & PR/Stakeholder Engagement Plan
Media Coverage of events & activities
Content generation, syndication, tracking & analysis
Media Intelligence
We have handled tactical media amplification, content generation, syndication and media tracking assignments for Leadway Assurance in both offline (Print) and online spheres from 2018 to date.
The Scope of Work
Strategy & PR/Media Engagement Plan
Media Coverage of events & activities
Content generation, syndication, tracking & analysis
Media Intelligence
We were appointed to resuscitate Tantalizers’ low online presence as well as manage the brand’s digital assets in March 2020. Today, the brand’s improved online presence and consumer engagement/appeal have been commended by both the management and partners.
The Scope of Work
Digital Strategy & Engagement Plan
Media Coverage of events & activities
Content generation, syndication, tracking & analysis
Social Media Assets Management
We handled countless media coverage, content generation, syndication , crisis management and media tracking assignments for Heritage Bank in both offline (Print & electronic) and online spheres when it came on board in the last quarter of 2012 to the last quarter of 2015 We played a huge part in nurturing the Heritage Bank brand from inception to its present level. Today, the Bank has achieved very strong media SOV due largely to our agency’s initial push.
The Scope of Work
Strategy & PR/CSR Plan
Media Coverage of events & activities
Content generation, syndication, tracking & analysis
Media Intelligence & Crisis management
The Brief:
To execute Philips Q3 Tactical campaign (in 6 cities across Nigeria) tied to ‘Enjoy complete lifestyle with Philips’ promo.
Target:
Complete activation execution in creating awareness to existing and Prospective Customers home and Diaspora, organization and Media.
Locations:
Lagos, Abuja, Port Harcourt, Enugu, Aba & Onitsha.
Scope of Work:
We developed a comprehensive Execution Plan for the Promo Roadshow and Mall Activation. Identification of key locations in the 6 different locations in Nigeria mentioned above based on key market insights.
Established criteria and actual selection of locations in the identified locations and states.
Full execution of roadshows in Lagos, Aba, Onitsha, Enugu, Port Harcourt and Mall activation in Lagos and Abuja.
Philips Nigeria formally introduced the new Philips Clippers into
the Nigerian market through a Media Launch event alongside the grand
finale of a competition organized by Philips tagged “The Battle of
the Barbers” that also took place at Room C, Protea Hotel, Ikeja
GRA, Lagos.
The 4-hour event (kick off: 11am and end: 3pm) consisted of 3 major
activities namely Brand Presentation/Product Unveiling; Health Talk
by invited Dermatologist (Dr. Ayesha Akinkugbe of the Lagos
University Teaching Hospital (LUTH); and grand finale of the Philips
Barbing competition.
A total of 100 guests (consisting 41 journalists and 4 Celebrities
(brought to the event by Agency) as well as barbers, Agency staff
and Philips Officials) attended the event.
Media Leverage
We ensured adequate media coverage and broadcast of the event to achieve desired mileage in terms of sales, awareness and publicity of the new bumps free clipper.
Tremendous mention of News in the print, TV and online for an endurable period of time.
The Brief:
Press conference to announce the implementation of saving about N12Billion from procurement discount annually and gearing up a policy towards ensuring better value for money in running government organizations.
Target:
Citizens/Nigerians
Locations:
Abuja and Lagos
Scope of Work:
Established criteria and actual selection of locations in the identified locations and states.
Critical planning and strategically organizing the Media roundtable in both states.
Syndication of Press releases both online and offline.
The Brief:
Develop an engaging media launch plan for the new Colour Care Range of Canoe detergent, that will help reinforce the brand’s USP, boost recall and build community of brand adopters for successful market entry.
Target:
Millennial and Today’s Mothers who love to wear colorful clothes.
Scope of Work:
Drive Canoe Detergent preference, values, personality & benefits (colour care) via an engaging media launch.
Organize and coordinate all event activities for a seamless flow.
Leverage on huge media attendance and reportage to induce compelling drive by highlighting brand benefits in all Press releases, feature write-ups and interviews both online and offline.
Ensure attendance of Key Brand Writers in Nigeria for impactful product analysis.
Towards the end of the first term of the Ogbeni Rauf Aregbesola administration, especially in 2014, the state was almost taken over by strong opposition to the government’s socio-economic policy direction. Notably, the state’s education and economic policies were roundly criticized via orchestrated media attacks. Our team worked with the state government to fashion appropriate crisis management-cum-media-advocacy strategy to achieve public enlightenment and information substitution. The overall objective was to repair and strengthen the government’s public image.
Actions Taken:
We designed a top-bottom strategy of stakeholder engagement through enlightenment of critical stakeholder segments in the state and nationally.
The Agency-created Osun Education Summit and Osun Economic Summit (Orisun Aje) platforms achieved excellent image turn-around by improving public understanding/appreciation of Government policy directive and renewal of strong bonding between the government and the media(Internally and Nationally).
This excellent management of the government’s public perception was one of the strong pillars for the administration’s re-election for a second term during the 2014 gubernatorial election.